Section 01
Logotype
The Partner Plus logo is the foundation of our brand identity. It must be applied consistently and with care across every touchpoint to ensure the brand always looks strong, professional and unified.
Default Logo — Light Mode
partner+
Logo Type 1 — Default on light backgrounds
partner+
Dark Mode — Use on dark backgrounds
Incorrect Use — What Not To Do
✕
Don't distort, stretch, compress or rotate the logo in any way.
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Don't recreate the logo in another typeface.
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Don't add a drop shadow to the logo.
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Don't apply unapproved colours to the logo.
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Don't place the logo on a busy or photographic background with insufficient contrast.
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Don't alter the logo's proportions, colours or style in any way.
Section 02
Typography & Palette
The default font set is used across all brand materials for consistency and clarity. When the default fonts are unavailable, use the alternative typography as a substitute to maintain a similar look and feel.
Default Typography — Argent CF & Balto
Headings
Heading Example
Argent CF — Regular
Sub-Headings
Sub-Heading Example
Balto — Medium
Paragraphs
Body copy and paragraph text example. Clear, readable and professional.
Balto — Book
Alternative Typography — Taviraj & Libre Franklin
Headings
Heading Example
Taviraj — Regular
Sub-Headings
Sub-Heading Example
Libre Franklin — Medium
Paragraphs
Body copy and paragraph text example. Clear, readable and professional.
Libre Franklin — Regular
Use alternative typography only when default fonts (Argent CF / Balto) are unavailable. Always prioritise the default set.
Default Colour Palette
#122024
Primary Dark
CMYK 84·66·62·72
#424d50
Secondary Dark
CMYK 74·57·55·36
#fffbf7
Primary Light
CMYK 0·1·2·0
#ffffff
White
CMYK 0·0·0·0
#424d50
Secondary 1
#71797A
Secondary 2
#F1E9E2
Secondary 3
#f5efea
Secondary 4
Section 03
Iconography & The Plus
Icon Style Guide
Style 1 — Small Icons
Use Google Material Icons by default for small icons across websites and design materials.
If unavailable, select alternatives that align closely in style, size and visual weight to maintain consistency.
Style 2 — Brand Icons
Use the icons provided in the Drive folder as the primary reference.
New icons must be designed to match the established style, proportions and visual characteristics.
Use of The Plus Symbol
Rules for The Plus
- The plus symbol must appear as a subtle overlay element, positioned in the opposite corner of the main content.
- It must remain discreet and complementary — a supporting visual accent, never a dominant feature.
- Do not skew, stretch, rotate or otherwise manipulate the symbol — it must always maintain its original proportions and alignment.
- The plus should never overpower or compete with the primary content of a design.
Section 04
The Solutions
The Partner Plus brand comprises three solutions — Incentive, Marketing and Enablement — each identified by a distinct colour. These solution colours are secondary to the core Partner Plus palette and should highlight the department without overpowering the overall look and feel.
Application Rules
- Solution colours may be applied to assets, landing pages, ads and solution-specific materials.
- Use solution colours only for elements that reinforce department identity — icons, buttons, backgrounds.
- Gradients may be used in marketing assets to provide visual depth while maintaining cohesion.
- Always prioritise the default Partner Plus palette for backgrounds and primary design elements first.
Incentive
#dd4aa7 — CMYK 7·86·0·0 — RGB 221·74·167
Primary:
#dd4aa7 | Tints: #e46eb9 · #eb92ca · #f1b7dc · #f8dbed | Dark accent: #432969Marketing
#efae3c — CMYK 0·37·100·0 — RGB 239·174·60
Primary:
#efae3c | Tints: #f2be63 · #f5ce8a · #f9dfb1 · #fcefd8 | Dark accents: #db4f34 · #4d1414Enablement
#289ad5 — CMYK 82·20·0·0 — RGB 40·154·213
Primary:
#289ad5 | Tints: #53aedd · #7ec2e6 · #a9d7ee · #d4ebf7 | Dark accents: #15203f · #344898Section 05
Stationery
The following stationery items must be used according to the titles and specifications provided. All assets are available to employees and should be applied consistently. Proper use ensures a professional and cohesive presence across all communications.
Approved Stationery Items
Letterhead
Partner Plus logo top left. p+ mark bottom right.
Phone 1300 685 974 and partnerplus.com.au in footer.
Plus symbol as subtle accent in top right corner.
Email Signature
Partner+ logo, name and title in Argent CF.
Phone and website listed with icons.
QR code linking to virtual business card where applicable.
Business Card — Physical
Dark side: full bleed #122024 with white partner+ wordmark.
Light side: p+ mark, name, title, contact details, QR code.
Tagline: Leaders in Partner Management.
Business Card — Virtual
Features share button and Save Contact functionality.
Customisable real estate for links, forms or key information.
Accessible via link saved directly to phone.
eGift Cards
Dark background with white partner+ wordmark.
Gradient mesh treatment in approved brand palette.
Section 06
Web Design Style
These styles apply to all pages, landing pages, pop-ups and digital elements within the Partner Plus website. They represent the core visual themes and must align with all website assets to ensure a consistent user experience across every touchpoint.
Web Typography
Headings
Heading
Argent CF — Regular
Sub-Headings
Sub-Heading
Balto — Medium
Buttons
Button Text
Balto — Medium (Upper & Lower)
Paragraphs
Body copy for web — clear and readable at all screen sizes.
Balto — Book
Web Colour Palette
#fffbf7
Site Background
#f1e9e2
Secondary Background
#122024
Dark / Sections
#a69688
Border (on #f1e9e2)
#b7c2c5
Border (on #fffbf7)
Border & Stroke Options
Design elements & containers
#a69688 · 10px radius
Use when background is
#f1e9e2Images & full-width sections
#b7c2c5 · 0px radius
Use when background is
#fffbf7
Background Usage Rules
- #fffbf7 — Site background. Use for all standard page backgrounds.
- #f1e9e2 — Secondary background. Use for design elements, sections and containers with plain backgrounds.
- #122024 — Use for full-width sections, image backgrounds and dark overlays.
- Gradients: transition from #fffbf7 → #f1e9e2. Choose direction that works best for the layout.
- Image overlays: use #122024 at 95% for full overlay, 25% for subtle tint. Adjust opacity as needed.